This is an exciting time in the imaging consumables industry with annual sales of printer cartridges over $23 billion annually and growth in the billions of dollars every year.

It is also a time when our governments, businesses large and small and all of us have to be aware and proactive about reducing the millions of tons of e-waste coming from our homes and businesses yearly.

Statistics report nearly 70% of North American homes have a personal computer and at least one print device, yet only 10% of North Americans are aware they can recycle their printer cartridges for substantial cost savings and enormous environmental benefits.

RWorld™ looks forward to working with you to help you establish a successful RWorld™ business in your community.

As an RWorld™ franchise owner you will gain access to information and processes accumulated by a time investment of 30,000 plus man hours by RWorld™ that would otherwise take years to accumulate and would require an investment many times our reasonable franchise fee to attain.

Please read on to find out more about RWorld™ and these logical business models.

Sincerely,

Doug Dombroski
President

The imaging industry as its known, particularly that segment associated with home and office computers is one of the fastest growing business segments in the world. Original equipment manufacturers, such as Hewlett-Packard™ and Lexmark™ have achieved significant market penetration with their equipment, through technological advancements and aggressive pricing and marketing. The massive install base of this printing equipment drives the high margin consumables business of inkjet and laser toner printer cartridges, and creates an annuity stream for the manufacturer in the continuing sale of these consumables in a business model equivalent to that of "razors and razor blades". Often times the manufacturer will give you the razor but you must buy the blades from them this is similar in our industry.

The value of this consumable business is extremely important for the manufacturers and will guarantee the continued growth of this product for us as "rechargers". Recent market dynamics show the obvious decrease in the costs of the printer hardware with many inkjet printer models now available for under $100. While printer prices are dropping the cost of replacement printer cartridges has remained the same yet but the page yields in most new cartridge models has actually decreased significantly, meaning increased cartridge use and greater demand.

At the present time the vast majority of inkjet and toner cartridges are disposed of in landfill sites. The issues surrounding landfills are familiar to everyone. Sites are being filled to capacity and closed, new sites are difficult to open and the environmental damage caused by groundwater contamination from inadequately designed landfills is well documented.

In addition, the manufacture of the cartridges themselves made mainly of plastic uses considerable energy and non-renewable resources in the manufacture of the plastic resin and the subsequent moulding of the resin into the cartridge.

A recycling and remanufacturing industry for inkjets and toner cartridges has begun in recent years and has shown incredible growth. Yet this industry handles only a small fraction of the millions of units sold and disposed of every year. It is in this rapidly growing and high potential market that RWorld™ has established itself and created this opportunity for you to invest and prosper.

You are likely all too familiar with the traditional sales channels for inkjet and toner cartridges as a consumer. Like most of us you were probably enticed to buy an inexpensive colour inkjet printer from the one of the "big box" stores that dominate this sector and once the cartridge runs dry you were forced to purchase a vastly over priced replacement cartridge. The razor, razor blade cycle as mentioned having been completed.

Internet stores selling direct to consumer channels have recently shown declining sales due to many consumers needing replacement cartridges immediately when they run dry and not having the time or patience to wait for cartridges by mail or courier. Quality of the product offered by some online resellers is often an issue as there is no viable guarantee and the lack of personal contact makes the consumer cautious. This adds more strength to the RWorld™ localized business model.

It has been through in-depth study of this emerging industry that we have formulated the following

The RWorld™ Solution builds on an environmental platform to reach out to the community and provide consumers a risk free yet positive way to support your franchise and feel really good about it.